Eden Gordon Media launches fall book tour for former Hells Angels member Joby Walters

Eden Gordon Media is promoting a fall book tour for former Hells Angels member Joby Walters tied to his memoir CUT FREE: A Hells Angel's Ride to Redemption, set for release Sept. 22. The effort is aimed at reaching prisoners, veterans, bikers and one-percenters, with a stated goal of drawing 1,000-plus people to faith.

Why it matters: - The tour is designed to use Walters' redemption story as outreach to groups that are often hard to reach, including prisoners, veterans, bikers and one-percenters. - The campaign frames CUT FREE as both a book launch and a faith-based mission with a target of 1,000+ conversions. - The release comes as Walters' story is being positioned for audiences looking for recovery, second chances and religious testimony.

What happened: - Eden Gordon Media, LLC is representing former Hells Angels member Joby Walters on the CUT FREE: A Hells Angel's Ride to Redemption book tour this fall. - The book is scheduled for release on Sept. 22. - A tour page invites people to get more information and take the pledge through more information about the CUT FREE tour. - Daniel Sidler of Catamont, LLC said the book tour and public relations work are meant to put Walters' story in front of readers who need hope.

The details: - The campaign says CUT FREE is intended to reach at least 1,000+ prisoners, veterans, bikers and one-percenters with a message of faith in Jesus. - Walters says his story reflects God's provision, power, mercy and grace regardless of circumstance. - Walters describes his past as including incarceration, addiction and gang life, and says nobody is beyond saving. - Walters says he wants to grow an army of people focused on reaching dark places with the gospel before the book's release. - Walters' background includes time as an enforcer for the Hells Angels Motorcycle Club. - Walters was patched in by Hells Angels founder Sonny Barger, according to the release. - Walters later left that life and now says he shares his message of hope with prisoners, bikers, veterans and others seeking a second chance. - The book is described as a true story that covers both Walters' past and the redemption he says transformed his future.

Between the lines: - The release blends book promotion with evangelical outreach, suggesting the project is built to move beyond a standard memoir audience. - The emphasis on prisons, biker culture and veterans signals a strategy to reach communities where redemption narratives may resonate strongly. - The messaging centers on personal transformation, which makes Walters' past a key part of the book's appeal.

What's next: - Eden Gordon Media and Walters are promoting the fall tour ahead of the Sept. 22 release. - Walters and his team are asking supporters to engage with the tour and help spread the message. - The stated goal is to expand the audience before and after publication through speaking, testimony and outreach.