David Clark opens new Worcester headquarters, launches national brand campaign

David Clark Company announced a new Worcester headquarters and a national brand campaign on June 22, 2026, signaling a new phase for the 91-year-old aviation and aerospace manufacturer. The move keeps the employee-owned company rooted in Worcester while backing growth, collaboration and a refreshed push for its headset lineup.

Why it matters: - David Clark’s new headquarters and brand campaign mark a strategic reset for a company with nearly a century of aviation and aerospace history. - The move keeps the employee-owned manufacturer in Worcester while aiming to improve operations, support growth and introduce the brand to younger pilots. - The company’s headset business remains closely tied to its broader legacy in military aviation, spaceflight and crew survival systems.

What happened: - David Clark Company announced the opening of its new Worcester headquarters at 125 Northeast Cutoff on June 22, 2026. - The company also launched “GET IN THE GREEN™,” a national brand campaign centered on its signature green headset. - The announcement marks two milestones in the company’s 91-year history. - David Clark has been based in Worcester since its founding in 1935. - The company moved from its Franklin Street location after more than 60 years there.

The details: - The new headquarters is designed to improve collaboration, operational efficiency and environmental responsibility. - David Clark described the Worcester investment as a major commitment to the city and its future. - The company is 100% employee-owned. - Richard M. Urella, president and CEO of David Clark Company, said the move preserves the company’s legacy while creating a more efficient, collaborative and sustainable space. - The brand campaign was developed by aviation-focused marketing agency AVNAT. - “GET IN THE GREEN™” is intended to strengthen awareness of David Clark’s premium Active Noise Reduction headset lineup. - The lineup includes the DC ONE-X®, DC PRO-X2® and DC JET-X®. - David Clark also makes passive headsets used by flight students and ANR commercial headsets used by commercial pilots. - The campaign will use print and digital ads, social media, aviation media outreach, strategic partnerships and experiential marketing across North America. - Chris DeVito, founder and CEO of AVNAT, said the campaign is meant to celebrate the brand’s legacy and highlight its innovation for today’s pilots. - The company’s history includes pioneering anti-G suits for Allied fighter pilots in World War II, developing pressure suits for high-altitude and supersonic flight, supporting the Gemini and Apollo programs and making Orion Crew Survival System suits for NASA’s Artemis missions.

Between the lines: - The headquarters move is as much a brand signal as an operational one. - David Clark is using its most recognizable product cue, the green headset, to connect heritage with a new commercial message. - The company is framing growth around continuity rather than reinvention, with Worcester still at the center of the story.

What's next: - David Clark plans to roll out the campaign across North America through advertising, partnerships and live marketing. - The company is positioning the new headquarters and refreshed brand strategy as the foundation for its next generation of aviation and aerospace business. - David Clark will continue to emphasize its headset lineup, employee ownership and aerospace credentials as part of the broader relaunch.